Ana Pereira Rodríguez • Galma Observatory

Dr Ana Pereira Rodríguez is a senior lecturer at the Faculty of Philology and Translation (Universidade de Vigo, Spain), where she teaches at graduate, postgraduate and doctoral levels. She coordinates the BA in Translation and Interpreting Studies, as well as the MA in Multimedia Translation.

For over twenty years, her research has focused on the comparative study of English and Spanish genre and register within Sytemic Functional Linguistics; children’s literature translation; and screen translation, particularly subtitling for the deaf and hard of hearing. She has several publications in each of these fields, and has taken part in research projects funded by both Spanish and European institutions.

Publications

Research Projects

As principal investigator
- Title: SUBSORDIG. Investigación y desarrollo de criterios para la elaboración de subtítulos para sordos en la televisión digital (76/06) 
  Date: 2007
  Principal Investigator: Ana Pereira Rodríguez (UVigo)
  Participants: Lourdes Lorenzo García (UVigo), Carmen Cabeza Pereiro (UVigo). Concepción Báez Montero (UVigo), Pilar Orero Clavero (UAB), Anna Matamala (UAB), Fernando Alonso (UAB), Álvaro Pérez-Ugena (Universidad Rey Juan Carlos), Ricardo Vizcaíno (Universidad Rey Juan Carlos), Belén Ruiz (Universidad Carlos III), Francisco Utray (Universidad Rey Juan Carlos)
  Funding institution: Dirección General del IMSERSO
  Budget: €31,000
  Aim: To check the validity of a previously established set of technical, orthotipographical and linguistic criteria for elaborating subtitles for deaf and hard of hearing adult people (UNE 153010, AENOR 2003) aiming at adjusting, modifying or asserting the validity of these criteria to produce functional and quality subtitles.
As participant
- Title: La calidad de los subtítulos en directo: un estudio regional, nacional e internacional. Qualisub (PID2020-117738RB-I00)
  Date: 1 September 2021 – 1 September 2024
  Principal Investigators: Pablo Romero Fresco and Luis Alonso Bacigalupe (Universidade de Vigo)
  Participants: Ana Pereira Rodríguez, Lourdes Lorenzo García, Pablo Romero Fresco, Luis Alonso Bacigalupe, María Rico Vázquez and Jesús Meiriño Gómez (Universidade de Vigo); Frederic Chaume Varela and Irene de Higes (UJI); Ana Tamayo Masero (UPV); Nazaret Fresno (University of Texas at Tio Grande Valley); and Laura Feyto (TVE).
  Funding body: Ministerio de Innovación y Ciencia
  Budget: €40,000.
  Aim: to analyse live subtitling quality in Spain (in Galician, Catalan, Basque and Spanish) and in the US in order to issue recommendations that can improve the access to live TV programmes and events for viewers.
- Title: ALMA: red de excelencia sobre I+D+i para accesibilidad y lenguas minoritarias en los medios de comunicación (RED 2018-102475-T)
  Date: 1 September 2020 – 31 December 2021
  Principal Investigator: Josu Amezaga Albizuk
  Participants: Anna Matamala, Fernando Boronat Seguí, Pablo Romero Fresco, Margarita Ledo, Ana Tamayo, Jaume Segura, Francisco Javier Azpillaga, Marijo Diogracias, María Pérez de Heredia, Elizabete Manterola Agirrezabalaga, Pilar Orero, Miquel Edo, Helena Casas, Olga Soler, Almanzor Sapena, Francisco Javier Pastor Castillo, Bernardino Roig, Daniel Marfil, Jair López, Enrique Castelló, Francisco Javier Pastor Castillo, Daniel Marfil Reguero, Clara Luzón Álvarez, Ana Pereira, Lourdes Lorenzo, Luis Alonso, Francisco Almanzor Sapena Piera and y Mario Montagud.
  Funding body: Ministerio de Ciencia e Innovación
  Budget: €28,400.
- Title: G-Book 2: European teens as readers and creators in gender-positive narratives (616773-CREA-1-2020-1-IT-CULT-COOP1)
  Date: 2020-2022
  Principal Investigator: Centro MeTRA (Università di Bologna).
  Participants: Anilij (Universidade de Vigo), Regional Public Library Petko Rachev Slaveikov (Veliko Tarnovo, Bulgaria), University Library Livres au Trésor and Research Centre Pléiade (University of Paris 13), Ljubliana City Library (Slovenia), School of English (Dublin City University)
  Funding body: European Commission.
  Budget: €53,768 (Universidade de Vigo).
  Aim: to create the first European bibliography of books for 11 to 14 year old children that is gender positive in terms of roles and models; to expand the already existing G-Book bibliography (3-10 years) including books in German and Slovenian; to raise awareness in middle schools about gender-related issues and get students familiar with them; to organize a writing and artistic contest in schools (developed in two phases. During the first phase, in each country, students will be asked to write a gender-positive short story, taking inspiration from the bibliography. The awarded stories translated into the other languages will be adapted in different artistic, visual, and multimedia forms by students from the other partners’ countries), and to translate the awarded short stories into all partners´languages and publish them.
- Title: EASIT (Easy Access for Social Inclusion Training) 
  Date: 2018-2021
  Principal Investigator: Anna Matamala (Universitat Autònoma de Barcelona)
  Participants: Dyslexiforbundet, SDI, Slovenja TV, Universidade de Vigo/GALMA, University of Trieste, University of Hildesheim.
  Funding body: Erasmus+ (EU Commission)
  Budget: €400,000.
  Aim: To apply the concept of easy reading to the field of media accessibility, in particular subtitling and audio description.
- Title: Galician Observatory for Media Accessibility (GALMA) 
  Date: 2017-2021
  Principal Investigator: Pablo Romero Fresco (UVigo, GALMA)
  Participants: Ana Pereira Rodríguez (UVigo) and Mercedes Martínez Lorenzo (UVigo, GALMA)
  Funding institution: Xunta de Galicia (Axudas do Programa de Consolidación e Estruturación de Unidades de Investigación Competitivas)
  Budget: €115,000.
  Aim: To set up the Galician Observatory for Media Accessibility (GALMA) and conduct the first analysis on quantity and quality of media accessibility in Galicia.
- Title: Interlingual Live Subtitling for Access (ILSA) 
  Date: 2017-2020
  Principal Investigator: Pablo Romero Fresco (UVigo, GALMA)
  Participants: Luis Alonso Bacigalupe (UVigo, GALMA), Ana Pereira Rodríguez (UVigo), Lourdes Lorenzo García (Uvigo), Aline Remael (University of Antwerp), Isabelle Robert (University of Antwerp), Wojciech Figiel (University of Warsaw), Lukasz Dutka (University of Warsaw), Agnieszka Szarkowska (University of Warsaw), Franz Pöchhacker (University of Vienna), VRT (Vlaamse Radio en Televisieomroeporganisatie, Belgium), Intro PR (Poland).
  Funding body: Erasmus+ (EU Commission)
  Budget: €245,643.
   Aim: To identify the skills and profile of a new profesional, the interlingual live subtitler, and to develop, test and validate the first training course on interlingual live subtitling and provide a protocolo for the implementation of this discipline in three real-life scenarios: TV, political/sociañ settings and the classroom.
- Title: European Culture: a contribution for a new narrative of Europe
  Date: 2016-2019
  Principal Investigator: Luis Domínguez Castro (UVigo)
  Participants: Luis Domínguez Castro (UVigo), Celso Cancela Outeda (UVigo), Eva Garea Oya (UVigo), Argimiro Rojo (UVigo), Inmaculada Valeije (UVigo), Mónica López (UVigo), Noemí García (UVigo), Francisca Fernández (UVigo), Enrique José Varela (UVigo), Xilio Pardellas (UVigo), Silvia García (UVigo), Beatriz Legerén (UVigo), María Isabel Doval (UVigo), Julio Prada (UNED), José Ramón Rodríguez (UVigo), Domingo Rodríguez (UVigo), Francisco Javier Rodríguez (UDC), Alma María Gómez (UVigo), Lourdes Lorenzo (UVigo), Veljka Ruzicka (UVigo), María Celia Vázquez (UVigo), Ana Pereira (UVigo), María Jesús Barsanti (Uvigo), Beatriz Rodríguez (UVigo), María José Corvo (UVigo), Isabel Mociño (UVigo), Luis María Fernández (UVigo), Carmen Calleja (Xunta de Galicia).
  Funding body: Education , Audiovisual and Cultural Executive Agency
  Budget: €60,000.
   Aim: a) To arouse interest in the knowledge and development of European culture among the non-university educational community, as an underlying support for a stronger European integration, including students who have some degree of deafness; b) To revive the role of people over 55 as invogorating agents of that European culture, providing their experience and their educational socialistaion function towards the new generations; c) To involve university academia in research with the opportunity to deepen in the founding principles of the European spirit as established by pioneers of the last century’s middle years.
-  Title: ITACA (Inclusión social, Traducción Audiovisual y Comunicación Audiovisual).
  Date: 2016-2019.
  Principal Investigators: José Luis Martí Ferriol (UJI) y Joaquín Granell Zafra (UJI)
  Participants: Frederic Chaume Varela (Universitat Jaume I), Irene de Higes Andino (Universitat Jaume I), Beatriz Cerezo Merchán (Universitat de Valencia), Ana Tamayo Masero (Universidad del País Vasco), Ana Mariá Prats Rodríguez (Universitat Internacional Valenciana), Pablo Romero Fresco (UVigo, GALMA), Ana Pereira Rodríguez (UVigo), Lourdes Lorenzo García (UVigo), Laura Cruz García (Universidad de las Palmas de Gran Canaria), Emilio Sáez Soro (Universitat Jaume I), Laura Mejías Climent (Universitat Jaume I)
  Funding body: MINECO – Ministerio de Economía y Competitividad (Proyecto de investigación nacional -Programa Estatal de Fomento de la Investigación Científica y Técnica de Excelencia).
  Budget: €30,250.
  Aim: to apply the notion of accessible filmmaking to audiovisual content produced for the Spanish TV.
- Title: G-BOOK – Gender Identity: Child Readers and Library Collections 
  Date: 2016-2018.
  Principal Investigators: Centro MeTRA (Università di Bologna).
  Participants: University of Vigo, Regional Public Library Petko Rachev Slaveikov (Veliko Tarnovo, Bulgaria), University Library Livres au Trésor and Research Centre Pléiade (University of Paris 13), Sarajevo Public Library Biblioteka Sarajeva (Bosnia Herzegovina), School of English (Dublin City University).
  Funding body: European Commission.
  Budget: €56,897 (UVigo).
  Aim: a) To create the first European bibliography for 3 to 10 year-old children that is gender positive in terms of roles and models; b) To create two multilingual and travelling collections of books that will circulate among the partner countries; c) To implement the first multilingual website that will host the bibliography along with educational and pedagogical material on gender issues; d) To create concrete spaces for the books of the bibliography in 6 public libraries of the partner countries; e) To create multiple activities for audience development addressed to children, teachers and parents.
- Title: MAP (Media Accessibility Platform)
  Date: 2016-2017
  Principal Investigator: Pablo Romero Fresco (UVigo, GALMA)
  Participants: Gian Maria Greco (UAB, GALMA), Pilar Orero (UAB), Ana Pereira (UVigo), and Anna Matamala (UAB)
  Funding body: European Commission (COMM/MAD/2016/04)
  Budget: €30,000
  Aim: Development of the first repository on media accessibility (with information about research, training, legislation, etc.) and organisation of the I Media Accessibility Platform International Conference in Vigo on 5-6 October 2017.
  This project is now led by Anna Matamala and Transmedia Catalonia, and the platform can be found at https://mapaccess.uab.cat/
- Title: Subtitulado para sordos y audiodescripción: nuevos formatos (FFI2012-39056-C02-01)
  Dates: 2013-2015
  Principal Inverstigator: Pilar Orero Clavero (UAB)
   Participants: Universitat Autònoma de Barcelona (UAB), Universidad de Extremadura (UEX), Universidad de Oviedo (UO) and Universidade de Vigo (UVigo)
  Funding body: Ministerio de Economía y Competitividad
   Budget: €40,000.
  Aim: a) To create media content stimuli for 3D, videogames and natural user interfaces, which can be tested against previous media access results; b) To validate for new formats (3D, videogames and natural user interfaces) the results of the previous project in subtitling (source, colours, size, positioning, contextual information) by means of eye-tracking and measurers of anxiety; c) To validate for new formats the results of the previous project in audio description; to start studies on a new accessible media: radio; d) to progress in the identification of factors that influence accessibility, effectiveness and enjoyment of audiovisual content based on scientific information.
-  Title: La subtitulación para sordos y la audiodescripción. Pruebas objetivas y planes de futuro (FFI2009-08027-E)
  Dates: 2009-2012
   Principal Investigator: Pilar Orero Clavero (UAB)
  Participants: Universitat Autònoma de Barcelona (UAB), Universidade de Vigo (UVigo), Universidad de Valladolid, Universidad de Oviedo and Universidad Rey Juan Carlos.
  Funding body: Ministerio de Educación y Ciencia
  Budget: €120,000
  Aim: To analyse the formal parameters of subtitles for the deaf, as well as the most important characteristics of audio description, taking into account the many possibilities offered by the new TV format (DTV). The results can be applied directly to AENOR so as to draft the standards UNE 153010 and UNE 153020. In this project, we shall also start investigating possible applications of accessibility beyond TV.
-  Title: A guerra civil española na narrativa infantil e xuvenil (1975-2008): análise das obras traducidas e proposta de traducións (INCITE 2014 089 PR)
  Dates: 2009-2012
   Principal Investigator: Veljka Ruzicka Kenfel (Universidade de Vigo)
  Participants: 8
  Funding body: Consellería de Economía e Industria (Xunta de Galicia)
  Budget: €16,650
-  Title: Preparación de material infantil subtitulado para personas sordas (2009H807122P6450209)
  Dates: 2008-2009
   Principal Investigator: Lourdes Lorenzo García (Universidade de Vigo)
  Participants: 10
  Funding body: Vicepresidencia de Igualdade e do Benestar (Xunta de Galicia)
  Budget: €20,000
-  Title: La subtitulación para sordos y la audiodescripción: primeras aproximaciones científicas y su aplicación (HUM2006-03653/FILO)
  Dates: 2007-2009
   Principal Investigator: Pilar Orero Clavero (UAB)
  Participants: 19
  Funding body: Ministerio de Educación y Ciencia (Spanish Ministry of Education and Sciencie)
  Budget: €84,000
-  Title: MUSAI – Herramienta multilingüe y multiplataforma de subtitulado, audiodescripción y subtitulación integradas
  Dates: 2007
   Principal Investigator: Pilar Orero Clavero (UAB)
  Participants: 9
  Funding body: Dirección General del IMSERSO (Spanish Institute for the Elderly)
  Budget: €59,000
-  Title: Literatura infantil y juvenil y su traducción. Programa de estructuración de unidades de investigación en humanidades y ciencias sociales (2006/48-0)
  Dates: 2006-2008
   Principal Investigator: Veljka Ruzicka Kenfel (UVigo)
  Participants: 32
  Funding body: Xunta de Galicia
  Budget: €75,000
-  Title: Lengua de signos española: aspectos lingüísticos y filológicos (BFF2003-05696)
  Dates: 2003-2006
   Principal Investigator: Concepción Báez Montero (UVigo)
  Funding body: Ministerio de Ciencia y Tecnología (Spanish Ministry of Science and Technology)
  Budget: €23,000
-  Title: Transformación funcional de la literatura infantil y juvenil en la sociedad multimedia. Aplicación de un modelo teórico de crítica a las adaptaciones audiovisuales en español de las obras infantiles inglesas y alemanas (BFF2003-02053)
  Dates: 2003-2006
   Principal Investigator: Veljka Ruzicka Kenfel (UVigo)
  Participants: 6
  Funding body: Ministerio de Ciencia y Tecnología (Spanish Ministry of Science and Technology)
  Budget: €11,960
-  Title: Transformación funcional de la literatura infantil y juvenil en la sociedad multimedia. Adaptaciones audiovisuales de las obras infantiles inglesas y alemanas al receptor español (PDIDT01PX130204PR)
  Dates: 2001-2004
   Principal Investigator: Veljka Ruzicka Kenfel (UVigo)
  Participants: 6
  Funding body: Xunta de Galicia
  Budget: €16,062

Teaching Innovation Projects

As participant
- Title: Tecnologías educativas y evaluación en accesibilidad lingüística (AL): traducción audiovisual (TAV) y normativas UNE (proyecto 20)
  Dates: 2020-2021
  Principal Investigator: Juan Pedro Rica Peromingo (UCM)
  Participants: 16
  Funding Body: Convocatoria “Proyectos Innova-Docencia 2020” (Universidad Complutense de Madrid)
- Title: Recursos educativos en abierto para la enseñanza de la traducción audiovisual (TAV) y la accesibilidad lingüística (AL): el corpus CALING y la evaluación docente de la normativa existente sobre accesibilidad (proyecto 5)
  Dates: 2021-2022
  Principal Investigator: Juan Pedro Rica Peromingo (UCM)
  Participants: 20
  Funding Body: Convocatoria “Proyectos Innova-Docencia 2021” (Universidad Complutense de Madrid)
- Title: Accesibilidad en traducción audiovisual: innovación en recursos educativos inclusivos y análisis de la normativa sobre accesibilidad con el corpus CALING de producción propia
  Dates: 2022-2023
  Principal Investigator: Juan Pedro Rica Peromingo (UCM)
  Participants: 22
  Funding Body: Convocatoria “Proyectos Innova-Docencia 2022” (Universidad Complutense de Madrid)
Member of the Group for Teaching Innovation on Children’s Literature (G-Tich) (Universidade de Vigo)

Teaching

Dr Pereira Rodríguez is currently teaching in the BA in Translation and Interpreting and the MA in Multimedia Translation (Universidade de Vigo), as well as in the MA in Audiovisual Translation at ISTRAD (Universidad de Cadiz). She taught in the MA in International Communication, Translation and Interpretation at Universidad Pablo de Olavide, and for 10 years in the MA in Audiovisual Translation at Universitat Autònoma de Barcelona.

She has taught the following modules at undergraduate and postgraduate levels: general translation, audiovisual translation, subtitling, subtitling for the deaf and hard of hearing, and audio description.

Consulting

Dr Pereira Rodríguez provides subtitle quality control services to different film festivals, such as En galego tamén noutros mundos (Vigo Town Hall, 2009-2011), and Cineforum (Faculty of Biology, Universidade de Vigo, 2012). She also provides consultancy services regarding her other line of research, the translation of children’s and your adult literature. A recent example is her collaboration with a toy company to select children’s books that promote diversity and equality to be sold throughout Spain.

Team